Responsive Website Design is the cornerstone of our agency. Our web designs grab visitors’ attention but it's our content that makes them stay on the page. Our team focuses on the main elements of website design, including color scheme, responsiveness, functionality, usability, accessibility and call-to-action. Our content is based in search engine optimization (SEO) so that it attracts your target demographic. Our websites offer a positive user-end experience with clear, user-friendly navigation so a potential customer can learn about your brand and services. We believe that websites are individual works of art that tell a story. Let us tell your brand’s story in a clear and concise way.
There are many different kinds of websites and even web access capabilities out there – responsive website design which adjusts to fit the device screen on desktop computers, iPads and phones; e-commerce website design which lets you sell products and manage inventory on your website; content management system websites that allow you to update your website through an easy to use program like Wordpress. Together, we will talk and walk you through the steps, and your options, giving you advice along the way, and, most importantly, keenly tuning into the voice and image you want to project onto the internet – that beautifully intricate network of global connectivity. We're here to maximize your potential.
Search Engine Optimization or SEO is the science of adjusting a website's code, content and structure to make it visible on a search engine for specific keywords. More visibility in search engine results will result in more visitors viewing your website. The end-goal in any marketing campaign is to generate a return on your investment, and SEO is capable of generating very attractive returns by bringing people to your website through search engines!
Building your business through the web starts with a great website design but with more than 80% of clicks coming from the first page of Google Search, a professional Search Engine Optimization strategy is a must. That’s why we take an SEO-centric approach to every website we build - from the design and development to the site structure and, of course, the content.
SEO isn’t rocket science, but effective, long-term organic (unpaid) SEO requires a certain amount of time and effort. Luckily, we love working on search engine optimization and you can bet we’re keeping an eye on Google to make sure we’re up to date on all of the latest changes. We understand that not all website traffic is created equal, so we’ll work with you and check out your competitors to ensure that your SEO strategy is aligned with your long-term business goals, letting you reach potential customers without having to rely on Pay-Per-Click (PPC) marketing campaigns alone.
Pay Per Click Advertising allows advertisers to bid for ad placement in a search engine such as Google's sponsored links when someone searches on a keyword that is related to their business. Pay Per Click Advertising is particularly effective for small businesses because the ads can be programmed to only display in a local area. This makes your ads highly targeted and very cost effective for your business.
Pay Per Click Advertising campaigns are the recommended digital marketing tool for businesses who wish to achieve a strong web presence as quickly as possible. The purpose of PPC is to generate new website traffic while creating awareness about your brand, products, and services. The ultimate goal of PPC is to turn your visitors into new customers at a good conversion rate.
Strategies for successful Pay Per Click marketing include locating your target audience, choosing and bidding on relevant keywords while closely monitoring your cost of advertising. While it may sound simple, there are many aspects that make Pay Per Click advertising very complex, but by utilizing the correct tools and with proper PPC management, it can be highly successful and very rewarding.
Email Marketing is a very effective way to remain in contact and deliver promotional messages to your potential customers. With the aid of professional design, analytics, automation and lifecycle tracking, email marketing can be one of the most critical elements for guiding users through the marketing funnel. Our experienced Email Marketing team will ensure that your message is received, opened, and engaged for more conversions and higher revenue.
Helix Websites creates email marketing campaigns to improve customer engagement and brand retention on the internet. This includes email optimization for businesses and campaigns. Helix Websites helps provide the design, content and management of email marketing programs. We will manage your Email Marketing campaigns from concept through deployment. Our team will identify your target market and regularly measure and make adjustments based on campaign data and feedback. We’ll ensure that you are always CAN-SPAM compliant.
Social Media Marketing helps businesses by providing additional outlets for customer support, the ability to gain customer and competitive insight, and a method for managing their reputation online. Our cutting edge social media marketing and consulting strategies will increase your brand awareness, improve your online visibility, and drive targeted traffic to your website through large social media networks such as Facebook, Twitter, Pinterest and Youtube.
But the benefits of social media marketing extend far beyond connecting on a personal basis with your consumers. When done properly, social media marketing also builds quality inbound links to your website, therefore improving your website's search engine placement exponentially.
Social Media Marketing, when combined with paid Facebook Ads, are great for businesses to target potential customers based on demographic data such as geographic location, age, interests, gender, relationship status, education and workplace. Depending on your industry, the demographics provided by social media giant Facebook can have a tremendous effect on your advertising campaign.
